UI
UX
Animations
In collaboration with a Berlin-based agency, I developed a concept of UI enhancement for Burger King. Based on user research and identified pain points, I came up with a UI and UX solution to make the ordering process smoother and more personalized.
UI
UX
Animations
In collaboration with a Berlin-based agency, I developed a concept of UI enhancement for Burger King. Based on user research and identified pain points, I came up with a UI and UX solution to make the ordering process smoother and more personalized.
Navigation & Interactions
First of all, for better hierarchy, I split the entire screen into three static parts: customization, order, and checkout. Then, I dramatically simplified the interface, removed all unnecessary UI elements and steps, and implemented a 3D navigation approach. Every further step is visually connected to the previous screen through animations. So, the user clearly sees how they physically open a section of the menu. The menu doesn’t disappear, it just gets smaller. The same approach works at every step.
Navigation & Interactions
First of all, for better hierarchy, I split the entire screen into three static parts: customization, order, and checkout. Then, I dramatically simplified the interface, removed all unnecessary UI elements and steps, and implemented a 3D navigation approach. Every further step is visually connected to the previous screen through animations. So, the user clearly sees how they physically open a section of the menu. The menu doesn’t disappear, it just gets smaller. The same approach works at every step.
Personalization
Together with a UX researcher, we created more personalized user journeys and added customizable features to the interface. Now users can quickly adjust the interface to match their needs and see products they’re most interested in: veggie, healthy, or cheaper options. Additionally, we designed a dynamic bottom bar where the user can see useful info like calories, total price within their budget, and saved CO2. For people ordering together, we added an option to include multiple people and split the order between them. Now, in your basket, there are separate orders for each added person.
Personalization
Together with a UX researcher, we created more personalized user journeys and added customizable features to the interface. Now users can quickly adjust the interface to match their needs and see products they’re most interested in: veggie, healthy, or cheaper options. Additionally, we designed a dynamic bottom bar where the user can see useful info like calories, total price within their budget, and saved CO2. For people ordering together, we added an option to include multiple people and split the order between them. Now, in your basket, there are separate orders for each added person.
